Launching August 2026

See what your campaign really says.

Semiotics-driven analysis for brands and agencies: Connota reads your campaign assets against brief, brand, channel and culture — and pins every finding to the asset itself.

Stylised impression of an analysis: not a real ad, not a real score.

How it works

00

Teach it your brand once

Identity, colours, registered tagline, value propositions. AI assistants help you build it. And the sharper the reference, the sharper every analysis after it.

Then, for every campaign

  1. 01

    Upload

    Drop in your campaign assets: single stills, sequences, whole sets.

  2. 02

    Analyse

    A multi-pass analysis reads them against brief, brand, channel and culture.

    • Brief
    • Brand
    • Channel
    • Culture
  3. 03

    Findings

    Scored, evidence-anchored findings, each one pinned to the exact spot on the asset.

  4. 04

    Improve

    Rework with direction, run it again and watch the score move.

Read how it works in depth

Findings you can point at

No abstract scores in a vacuum. Every finding is anchored to evidence on the asset: composition geometry, attention estimates, the exact element it refers to.

Composition

See the geometry your layout is actually built on, and where it breaks.

Attention

Estimate where attention pools, and where it starves. A call-to-action nobody looks at is a finding, not a detail.

Findings

Every finding pinned to the exact element it's about.

Insights that travel

An analysis only matters if it moves the people who decide. One run produces a management summary for leadership, a designer view with every finding pinned to the exact spot, and polished PDF exports.

Share it with one revocable link (no account needed to view) or send the summary straight to Slack. Client, agency, boardroom: everyone argues from the same evidence.

Connota, the meaning engine for brands

Get in before launch

The pre-test group is deliberately small, and launch is August 2026. The waitlist hears everything first.